Marketing מנהל תפעול

At AutoDS, recently acquired by Fiverr, we're revolutionizing the eCommerce world by providing innovative tools that empower online sellers globally. As a fast-growing company, we’re looking for talented individuals who are passionate about technology, eCommerce, and making a real impact. If you're ready to join a dynamic team and thrive in a collaborative, fast-paced environment, we’d love to hear from you! AutoDS is hiring a Marketing Operations Manager - a broad, hands-on role for someone who can own a marketing function end to end and work across the whole company to make it happen. Your operating base is CRM and lifecycle. You'll own our customer messaging from onboarding through retention. But the job is wider than campaigns: you'll run go-to-market for new features and launches, own the data integrations that make good marketing possible, drive cross-company projects with Product, Data and Support, and work fluently with dashboards and numbers. We also expect AI to be part of how you work - not as a novelty, but as a tool you actually use. Some of our team builds internal tools and automations with Claude Code and similar tools; we'd like the next person to do the same. You don't need to be an engineer, but you should be the kind of person who sees a manual process and thinks "I could automate that." What you'll own: CRM & lifecycle • Lifecycle strategy and execution — onboarding, activation, trial-to-paid, retention, win-back • Segmentation, triggered journeys, personalization and the testing roadmap • The messaging calendar across email, push and SMS • Deliverability, list health, consent and compliance hygiene • A continuous experimentation program, with documented learnings Data & integrations • Own the marketing data layer: making sure the right product events reach the right tools (e.g. product events → CRM), that they're named correctly, fire reliably and mean what we think they mean • Work with Product and Data on event tracking, user attributes, and integrations between platforms • Debug the boring but critical stuff: why a journey didn't trigger, why an attribute is stale, why two reports disagree • Work confidently in dashboards (Looker, Tableau, Amplitude, GA4 or similar) — you don't need to write SQL, but you need to pull, read, question and act on data yourself Cross-company projects • Lead marketing-driven projects that span Product, Data, Support and Sales • Write the brief, align the stakeholders, keep it moving, land it • Be the person other teams want on the project because it actually gets finished AI in the workflow • Use AI tools daily — Claude, Claude Code, automation platforms, AI creative tools — to build internal tools, automate reporting, accelerate content and research • Evaluate new tools and bring the useful ones...