סניור Product & אנליסט עסקי (B2C)

We are looking for a senior, hands-on Product and Business Analyst to lead analytics within one of our core B2C app pods. This is not a reporting role. You will own the analytical direction of the pod, shape product decisions, and raise the bar on experimentation, rigor, and business impact. You will work closely with Product, R&D, Monetization, and Marketing to drive onboarding, activation, retention, and revenue growth. The right candidate combines strong statistical depth with sharp business judgment and the ability to influence non-analytical stakeholders. What You Will Own Pod Performance Leadership • Own core product KPIs across onboarding, activation, engagement, retention, and monetization • Build and maintain a clear funnel view with defined breakpoints and drivers • Proactively identify risks and growth opportunities, not just respond to requests • Lead weekly and monthly business reviews with clear narratives and recommendations Experimentation Excellence • Lead end-to-end A B testing lifecycle: hypothesis design, sizing, guardrails, analysis, and decision framing • Apply strong statistical thinking: power analysis, bias detection, novelty effects, false positives • Partner with PM and R&D to improve instrumentation and experiment quality • Ensure decisions are grounded in data and clearly translated into business tradeoffs Data and Analytics Infrastructure • Work deeply with SQL across large datasets including DBT • Use Python for advanced analysis and experimentation workflows • Operate across Databricks, Redshift, AWS environments • Leverage Mixpanel and GrowthBook for behavioral analytics and experimentation • Build scalable Tableau assets that drive self-serve and reduce ad hoc noise • Define data quality standards in collaboration with Data Engineering Stakeholder Influence and Cadence • Translate complex analyses into simple, actionable stories • Challenge vague assumptions and push for clarity in success metrics • Create structure and consistency in how the pod uses data • Raise the analytical standards across the team Requirements • 5+ years of experience in product or growth analytics in B2C, preferably mobile apps • Deep experience with onboarding, activation, retention, churn, and LTV analysis • Proven track record leading A B tests and influencing product decisions • Strong SQL skills and high data intuition • Experience with Python for analysis • Experience working with experimentation platforms and behavioral analytics tools • Ability to communicate clearly with senior stakeholders and cross-functional teams • Independent, opinionated, and comfortable owning ambiguous problem spaces Nice to Have • Experience with monetization models: paywalls, pricing experiments, lifecycle incentives • Experience building KPI monitoring and...