דירקטור B2C Marketing & Monetization

Similarweb is the leading digital intelligence platform used by over 4000 global customers. Our wide range of solutions is used throughout companies ranging from Fortune 5 through SMB. We help our customers succeed in today’s digital world through data-focused insights that drive competitive benchmarks, strategic analysis, sales processes, investments, and more.   In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since! We are looking for an exceptional Director of B2C Marketing & Monetisation to lead growth across a portfolio of B2C products operating across mobile apps, websites, browser extensions, and other digital platforms. This is a full-stack B2C leadership role spanning growth, brand, and monetization. You will own marketing strategy and execution across multiple products, channels, business models, and funnels, while building a high-performing team that delivers scalable, measurable results. What you’ll do • Own the end-to-end B2C marketing strategy across a multi-product portfolio, aligned with user growth, engagement, retention, revenue, and monetisation goals • Lead performance marketing, media buying, and paid acquisition across key channels, including Google, Meta, TikTok, search, display, video, programmatic, affiliate, and other paid sources • Drive organic growth through SEO, AEOGEO, ASO, and content-led discoverability strategies across web, app, and emerging search surfaces • Build and scale user and data acquisition engines that expand reach, improve audience quality, and strengthen the company’s first-party data assets and panel capabilities • Optimize the full customer lifecycle across acquisition, activation, engagement, retention, reactivation, loyalty, and conversion through lifecycle marketing, CRM, and marketing automation across email, push, in-app messaging, SMS, and remarketing channels • Own and evolve monetization strategy across subscriptions, freemium, upsell, cross-sell, ad monetization, pricing, promotions, partnerships, and conversion optimization • Build and scale partnership and distribution programs as meaningful growth levers • Own core marketing and business KPIs, including CAC, CPI, ROAS, conversion, retention, churn, LTV, payback, ARPU, and revenue contribution • Build a strong experimentation culture across creatives, offers, landing pages, onboarding flows, pricing, retention journeys, and monetization levers • Partner closely with Product, BI, Monetization, Creative, Operations, and senior leadership to translate business goals into scalable marketing execution What we’re looking for • 5–10+ years of experience in B2C marketing leadership roles, with a strong track record in performance-driven environments • Proven success managing multi-channel marketing across perf...